The Dance Studio Industry Is More Trendy Than Ever Posted on January 3, 2019 by admin Today’s constant flow of young, middle-aged, and elderly Americans to their local dance studio isn’t a misstep. Many see dancing as an attractive route to physical fitness, and countless more have been drawn to the flash, dash, and fun of it by such television shows as”Dancing with the Stars” and”So You Think You Can Dance.” No longer is dance on TV reduced to remnants of the Lawrence Welk show. The faces of modern dancing performers are those of Maksim Chmerkovskiy, Julianne Hough, and Karina Smirnoff, amongst others. Dancing studios that offer Latin-inspired, ballroom, and mix courses, in particular, have benefited from the trend. Furthermore, baby boomers are expected to fuel it for at least the next five years, especially in courses for ballroom dancing. Television shows have boosted, not established, the trend, she said. “Dancing With the Stars” is thought to have done for ballroom dance what”Saturday Night Fever” did for disco decades ago. Mood Enhancement All this, plus dancing makes people feel good – even during tough times. By reducing tension and anxiety, dancing naturally produces an overall awareness of well-being. Moreover, dancing as a social endeavor provides opportunities to meet other people, enhance an individual’s social skills, and boost self-confidence. Physical Fitness Most forms of dance require stretching, bending, starting, and stopping, all of which improve flexibility. Dancing forces muscles to resist and control body weight, and virtually all types of it, from ballet to ballroom, makes the dancer stronger. Although many industries suffered in the aftermath of the 2008 recession, the dance studio industry not only survived but also expanded in the past five years. According to the IBIS World report of January 2015, the yearly revenue of dancing studios since 2010 climbed by 2.9 percent, with more than 8,500 businesses now employing more than 50,000 people. The report estimates that these studios will create $2 billion in revenue this year. At the next five, improving economic conditions and increased consumer spending on recreational activities is anticipated to expand the sector even further. No Dominant Business or Companies The dance studio sector is highly fragmented. According to the most recent Economic Census, 98.9 percent of its studios operate from a single site. Each caters to and serves its neighborhood market, leaving federal franchises with less than 3 percent of the national marketplace. In 2015, nearly 75 percent of the industry’s revenue income is expected to come from tuition for general dance classes, and nonprofit organizations will bring another 5.2 percent. No longer are Americans content to watch dancing on TV, or from the edge of a ballroom floor. As the numbers show, more people than ever want to dance, or at least attempt.